Power Pump Girls Campaign: Social Good

Project Overview

Power Pump Girls, Inc. is a lifestyle brand and social impact club. Their mission is to empower women to connect and serve by design by creating their own merchandise collections to create space and drive meaningful conversation about social issues, womanhood, and the art of the hustle.

Year-round, Power Pump Girls, Inc. hustle to raise awareness to build funds to help build a the first Louisiana period bank, Social Good. The funds are used to allow schools, halfway houses and shelters receive FREE period care products.

(Source: PPG)

Deliverables

Instagram Social Media Graphic Posts & Stories

Tools Used

Adobe Illustrator, Adobe After Effects

Client

Power Pump Girls, Inc.

Moodboard provided by the Client (Left); My Sketch/Illustration (Right)

Moodboard provided by the Client (Left); My Sketch/Illustration (Right)

Vectorized & Refined

Vectorized & Refined

Instagram Graphics: Posts

Instagram Graphics: Posts

Instagram Graphics: Stories

Instagram Graphics: Stories

Instagram: GIF (Post & Story)

Instagram: GIF (Post & Story)

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The Seed Bank

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Proud Asian-American